iGaming investment deck review for investors and founders
The house doesn't guess. Neither should your diligence.
Upload a deck. In about two minutes you get a score across nine iGaming dimensions, the red flags, and the questions to ask next. Built on a sector rubric: licence depth, platform ownership, PSP and banking risk, grey-market exposure.
Same deck, same score, same red flags, same twelve investor readings, whichever side you are on. What changes is the advice: investors get the questions to ask and the disclosures that would move the score; founders get what to fix before presenting and which types of investor to target.
I am investing
- A structured first view before you commit time.
- The deal stoppers, exit caps and information gaps.
- The questions to put to the founders.
I am raising
- See how your deck reads to an investor.
- What to fix and disclose before you present.
- Which types of investor would take the meeting.
Three steps, about two minutes
Upload the deck
A PDF, or a link to a website deck or Google Slides.
The engine scores it
Against the sector rubric, across nine iGaming dimensions.
You get the review
The score, the red flags and the next questions, in about two minutes.
Built by the industry it grades
A sector rubric, not startup boilerplate
Nine dimensions from real iGaming diligence. Licence depth, regulatory posture, proprietary versus white-label, PSP and banking fragility, AML and RG maturity, grey-market exposure, price against sector benchmarks.
A generic scorer weighs TAM and team. It has no view on enforcement.Operator and investor experience, encoded
Written by executives who have run and backed iGaming businesses. 200 years of combined experience. 1,000+ decks reviewed. The specific ways sector deals fail after the term sheet.
1,000 iGaming decks is a different instrument to 500,000 general ones.A judgement, not a number
Why it could work. Why it could fail. What would stop the deal. Every dimension explained, in the language an investment committee already uses.
A score on its own gives you nothing to say in the meeting.Next steps, written for you
Investor: what to put to the founders before you commit. Business: what to fix and disclose before you present.
This is the part that changes the next conversation.One practice, three ways in.
Peyman & Partners is the front door. Advisory, intelligence and capital sit behind it. You are in the diligence engine.
DeckCount.ai
Scores iGaming investment decks against a rubric drawn from more than 1,000 iGaming decks reviewed over 20 years, covering regulatory posture, unit economics, valuation and red flags.
Score a deck →Peyman & Partners
Board seats, interim executive mandates, M&A, regulatory strategy and licensing, restructuring, and full-lifecycle-to-exit advisory for operators and B2B suppliers.
Go to peymanandpartners.com →88mph Holdings
Direct investment, capital and resource for gaming businesses at any stage, where there is synergy with the group and the businesses it has already backed. Also a venture studio, supporting early-stage iGaming alongside environmental and longevity projects.
Talk to 88mph Holdings about capital →Swipe to see all three.
Looking for funding? Three steps.
- Score 60 or above on DeckCount.
- Peyman & Partners reviews the business and the people behind it with you. Free, no obligation.
- Where the business is suited to investment, 88mph Holdings gets involved.
Your deck is never stored. Only the review is shared, and only if you book.
Score a deck12 investors = 12 ways to read your deck.
Every review shows which of the twelve would take the meeting. Each persona is a documented way of reading an iGaming deck, built from a real seat at the table. For an investor, a second opinion from the seats you do not sit in. For a founder, the types of investor to target, and what each would need to see. Their full critiques come with the Angel and Fund plans.
Nikolai
Return on capital, a clean balance sheet and steady earnings. Says "too early" to most decks.
Hannah
Reads the marketing strategy first. Acquisition cost, payback, channels and retention are most of her answer; the size of the prize is the rest.
Charles
Buying capability or a licence, not returns. Asks whether it bolts on.
Peyman & Partners
Reads the deck as an operator would. Where it clears the bar, offers a free conversation about what it needs and where the capital could come from.
Elliot
Regulated markets only. Any grey-market revenue is a stop, however lawful today.
Rafael
Prices regulatory risk instead of refusing it. Wants yield now.
Ingrid
Dividends and reputation safety. Founder character weighs as much as numbers.
Francesco
Buys traffic and earnings multiples. Cares about Google dependency and rev-share terms.
Priya
Values contracts, integrations and churn. Ignores consumer brand entirely.
Antonio
Interested only when something has gone wrong. Prices the fix, not the story.
Amara
Political cover and monopoly access. Very slow, very safe.
Kai
Speed and on-chain volume. Offshore by default, little interest in licences.
Swipe to see all twelve.
Start free. Pay per deck, or subscribe for ongoing flow
See where a deck scores before you spend anything.
- Full 9-dimension score
- Limited written feedback
- A sample of the follow-up questions
One full memo. For a one-off decision.
- Everything in Free
- Full reasoning on all 9 dimensions
- Red flag check: deal stoppers, exit caps and information gaps
- All five follow-up questions
For anyone reviewing deal flow regularly.
- Up to 15 decks / month
- Everything in Single Review
- 10% discount when paid annually up front
API access, white-labelled, built into your own workflow.
- Unlimited volume
- Custom rubric weighting
Swipe to see all four plans.
Prices in GBP. Payments are taken securely by our payment provider. See Terms and Refunds. Questions: Contact.
DeckCount provides a structured review to support your own judgement. It is not investment advice or a valuation.
Score a deck now
- Your documents are never kept.
- The notes you type, the file name and the result are kept in a review log.
- A scored review is held for a year, against a one-way fingerprint of the files.
- Only DeckCount can see the log, and the fingerprint cannot be turned back into the documents.
Add a marketing strategy
Add forecasts
DeckCount runs a real evaluation model against a sector rubric. The rubric reflects general iGaming diligence patterns and is a starting point for judgment, not a substitute for it. Valuation references are indicative sector multiples, not a valuation of any business. On storage: your documents are never kept. The notes you type, the file name and the result are kept in a review log that only DeckCount can see, so a review can be revisited. A scored memo is held for a year against a one-way fingerprint of the files, so that re-submitting the same material returns the same review, not a fresh judgement, unless the rubric or the model has changed; the fingerprint cannot be turned back into the documents.
Questions and answers
Is my deck stored?
No. Your documents are never kept. The notes you type, the file name and the result are kept in a review log that only DeckCount can see, so a review can be revisited.
What is the difference between the investor view and the business view?
Nothing in the judgement. Same deck, same score, same red flags, same twelve investor readings. A founder is pitching to investors, so the score is the investor's reading for both. What changes is the advice at the end: an investor gets the questions to put to the founders and the disclosures that would move the score; a business owner gets what to fix and disclose before presenting, the objections to expect, and which types of investor to target.
What do I get back?
A score across nine iGaming dimensions, the red flags, the reasoning on each dimension, the questions to ask next, and which of the twelve investor personas would take the meeting. A full report takes one to two minutes.
How is this different from a generic deck scorer?
A generic scorer weighs TAM and team. DeckCount is built on a sector rubric: licence depth, regulatory posture, proprietary versus white-label, PSP and banking fragility, AML and RG maturity, grey-market exposure, and price against sector benchmarks.
Who built the rubric?
Executives who have run and backed iGaming businesses, as operators and as investors.
Which file types and links work?
The deck as a PDF, or as a link to a website deck, Google Slides, Google Drive or a PDF. PowerPoint or Keynote: save as PDF first. Pitch, Canva and DocSend links cannot be read, so export to PDF and upload instead. Uploads total 4MB.
Does it cover businesses outside iGaming?
No. DeckCount screens iGaming and betting businesses only.
How do I get in touch?
Through the enquiry form. Use it to enquire about the Fund and Enterprise plan, to cancel a plan, or if anything goes wrong.
Is this investment advice?
No. DeckCount provides a structured review to support your own judgement. It is not investment advice or a valuation.
What does it cost?
Scoring a deck is free. One full review is £29. For regular deal flow, £179 a month covers up to 15 decks, monthly, cancel anytime, with 10% off when paid annually up front. Funds and enterprises: custom.